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Ok, NME, you’ve got some explaining to do and, no, it’s not about your obsession with Pete Doherty’s appetite for self-destruction this time. I bought the NME when it was New Musical Express and the emphasis used to be on new. Actually, to be completely fair, it still does new music and too much of it if you ask me. Every week there are at least twenty “great” new bands from around the world featured in “Radar”; that’s a thousand bands a year to feel guilty about not hearing, and that’s not counting the twenty “essential” new tracks featured in “On Repeat”. There is such a thing as too much music. But maybe I just slipped off-topic there for a second.

This might surprise you, coming from a cantankerous old git, but what’s the deal with all the old music in the “New” Musical Express. Apart from the regular features, “Anatomy of an (old) Album”, “Soundtrack of my Life” (old songs) and “This week in …” (old news), the cover features for the last two weeks have been twentieth anniversary pieces on “The Holy Bible” and “Definitely Maybe”. I’m not saying they’re bad albums; they’re not. I parted with my hard-earned for both of them – twenty years ago. So, apart from the front cover, each of these albums gets ten pages in the magazine as well. If you delve further into the back issues, there’s a fairly predictable 100 most influential artists piece (early August) and a Led Zeppelin retrospective (late May).

This is editorial content by focus group and the group must have been fifty per cent Hoxton and Dalston scenesters and fifty per cent old rockers from The Borderline and The 100 Club; sounds like a really bad sixtieth birthday party. So, what’s the target demographic (or whatever the current marketing phrase is for the people you want to buy your product) for big pieces about old music? Is it the Moss-thin, leather shrink-wrapped, pony-tailed Nick Kent wannabe who never stopped reading the New Musical Express, or is it the student who’s waded through all of the new bands and new songs and decided that there’s nothing there worth bothering with and it’s time to start looking back twenty years to find something decent. Can you imagine looking back from 1976 and thinking that you needed to find out a bit more about Pat Boone, Doris Day and Winifred Atwell? Thought not.

So, where do you draw the line? How many more “classic” album anniversaries can we dig out to fill a cover and ten pages that should really be devoted to new music? And what anniversaries do we have lined up over the next few weeks; Crash Test Dummies’ “God Shuffled his Feet”? We could get ten pages out of the (not very) subtle reference to right-wing poster girl Ayn Rand’s novel, “Atlas Shrugged”, and maybe an interview with Neil Peart to pad it out. How about Echobelly’s “Everyone’s Got One”? That got them a whole season on student summer ball circuit before they imploded; should be worth a few pages, and Sonya Madan’s back out there again so she should be happy to get the publicity. Where do you draw the line? Sleeper, Menswear, Lush, Gene? I think you get the picture.

NME, get a grip. If I want to act my musical age, I’ll buy Q or Mojo. Until then, I expect you to tell me about what’s happening now, not twenty years ago.