Here’s a strange coincidence that brings a bit of musical history solidly back into the present. I had almost finished this piece and was in the process of editing, stepping away from and tweaking when I felt the need to go and photograph some live musicians again. On most Sundays during the summer months, you can catch some solo performers and duos at Eccleston Yards near Victoria Station in London. The gigs are organised by Talentbanq, a company that promotes unsigned musicians, mainly in small venues and you can usually find its hands-on CEO Ray Jones there as compere and sound engineer. The first performer on stage was Erin Bowman, from New Jersey via California, playing a mixture of classic rock interpretations and original material. I was hooked from the start by her laid-back acoustic version of Tom Petty’s “American Girl”, but the last song in the set was the one that did it. In London, in 2021, Erin was doing her version of Bob Seger’s “Against the Wind”, originally released in 1980. Never underestimate the staying power of a great song.
If you’ve been seriously into music for over fifty years, then you’ve had an artist (or a few) that got away. The ones you were convinced would be massive but didn’t make it at all, or only in certain territories. One of mine was Bob Seger, with or without The Silver Bullet Band. I knew he deserved be a UK Top 20 artist, but it took about twenty years to prove me right (sort of).
It’s been a long journey, but where did it start? Nottingham’s commercial station Radio Trent in 1974, I guess. I heard “Get Out of Denver” blasting out of a tiny radio speaker and I was hooked. No doubts, no second thoughts, this was the mutt’s. Was it a Chuck Berry rehash? Of course it was, but Chuck could never have written those lyrics and his laconic drawl wouldn’t have allowed him to fire and spit them out the way Bob Seger did. This was “Tulane” on steroids and I was hooked, although it would take a couple of years before I was finally reeled in.
Bob Seger spent years grinding round the Midwestern circuit building up a massive and loyal live following before first troubling the US singles charts in 1967 and 1968 respectively with “Heavy Music” and “Ramblin’ Gamblin’ Man” which both went on to become huge live favourites. He was a classis seventies example of building up a live fanbase to help (eventually) sell records. During the period between ‘68 and ’75, his band went through personnel and name changes and moved from Capitol to Reprise and back again. Reprise had tried to break him through into the mainstream, even trying to break the UK, but they were only reaching musicians and the committed (“Get Out of Denver” was covered by Eddie and the Hot Rods and Dave Edmunds and “Rosalie” was covered by Thin Lizzy). So back to Capitol again.
What happened next was really interesting. The first Capitol album, “Beautiful Loser” was the blueprint for what was to come over the next ten years. It was a combination of up-tempo rockers (“Katmandu”) and slower, more nostalgic pieces (“Fine Memory” and “Momma”), the well-chosen cover (“Nutbush City Limits”) and the classic wistful mid-tempo pieces (“Beautiful Loser” and “Jody Girl”). Its peak chart position in the US was 131, but it went on to hit double platinum certification. It wasn’t perfect, but everyone involved knew that this was the template; more of the same would do very well indeed, but there was a way of building up a head of steam before the next studio album. The mid-70s was the era of the double live album; if you had a band that could reliably turn it on live and you put them in front of a friendly crowd you had an instant hit, so that’s what Capitol did.
“Live Bullet” was the clincher; a classic example of a live band at their peak. You got Bob Seger originals, including the classic-to-be “Turn the Page” (later covered by Metallica) and covers of “Nutbush City Limits” and “Let It Rock”. It went quintuple platinum in the US and now no-one was looking back. In the space of a year Bob Seger had arrived, at least in the US. It was always a mystery to me that no-one else in the UK seemed to get this but, with hindsight, it was just too American for the time. In 1975 Bob Seger stood a chance of being bracketed with the better bands breaking out from the pub rock scene, but was doomed in the UK after the insular and inward-looking punk explosion. It wasn’t stopping me; I grew up in a town where any sort of escape, to London or Detroit, was a good thing. And if I’m honest, the inner music snob in me likes to support an artist/band that no-one else has heard of.
As far as the North American continent (and later, Australia) were concerned, Bob Seger had made it. In the US alone, he sold over 30 million albums between 1975 and 1991, and that’s people who went to their local record shop and parted with cash for vinyl, cassette, eight track (remember that) and, towards the end, CD. The stars had aligned; the formula for the albums had been established with “Beautiful Loser”, the songwriting was perfectly honed, the production was superb (and don’t underestimate the importance of the backing vocalists from “Night Moves” onwards), Capitol was 100% behind the artist and The Silver Bullet Band was the perfect vehicle to go out and sell the songs to a live audience. Between 1975 and the peak, when “Against the Wind” hit Number One in the US album charts in 1980, Bob Seger could do no wrong in his home territory, Australia and big chunks of Europe, so why not the UK? Two obvious reasons.
The first one is about economics. Despite a reasonable amount of radio play, only the albums “Stranger in Town” and “Against the Wind” made any impact on the album charts and the singles did even worse. It was the wrong kind of music for the UK at that time despite being huge across the pond. It didn’t really make any economic sense for Capitol/EMI to invest huge amounts in touring the UK if it didn’t significantly add to record sales, and they were probably right. The Silver Bullet Band only played five gigs in Britain and I was at two of those; Glasgow Apollo (14/10/77) and Wembley Arena (21/11/1980). I’m slightly biased, but both were stunning gigs that were well-attended by wildly enthusiastic audiences and they were his first and last UK gigs. Unfortunately, you couldn’t break the UK market with five gigs. If you were counting the beans at Capitol/EMI, why would you invest any more in a territory like the UK when you could tour arenas in the USA and Canada promoting new albums and selling shedloads of merchandise. I understand that completely.
The second point is a bit more controversial, and more stalwart Bob Seger fans might want to stop reading now. I’m still a huge fan, but I couldn’t honestly say that there was one album that I wouldn’t want to skip an odd track on (with two exceptions, coming later). From 1975 onwards, Capitol/EMI were pitching Bob Seger at the traditional album market and they didn’t seem to see that the material wasn’t always even. “Night Moves”, “Stranger in Town” and “Against the Wind” had more than their fair share of classic songs, but they weren’t consistent or consistently excellent. You want reasons for that? Pressure to write brilliant new songs for albums every eighteen months while touring constantly, using the Silver Bullet Band for part of each album and The Muscle Shoals Rhythm Section for the other part, or maybe just burnout. The albums had to keep appearing regularly to satisfy the public, whether they were perfect or not. After “Against the Wind”, sales started to slow and gaps between albums increased as Seger’s family life became more important. And that should have meant the last chance for UK success, but you never know, do you?
In the summer of 1996, I was in the Pub on the Pond in Swansea having lunch with my mate Bekky when I heard a familiar voice from the CD jukebox (remember them?). It was Bob Seger and I had to go over and check it out, because it wasn’t a song I’d heard him play. It was a storming cover of the Chuck Berry classic “C’est la Vie”/”You Never Can Tell” and the album was “Greatest Hits”, released in the UK in 1994 which sort of proved my theory that Bob Seger had a huge number of classic songs but they weren’t all on the same album. It reached Number 6 in the UK and also spawned the first UK Top 40 single with “We’ve Got Tonite”. It probably helped that the songs were all FM radio-friendly and continued to be played on pockets of UK radio long after their initial release. There was a certain irony that Brits nostalgic for the 70s were buying into an album that was packed with nostalgia for 1950s/60s America. It’s a near-perfect album and the UK marketing worked like a dream.
There was another Seger album I would happily listen to all the way through, and it was intended to be the swansong. “Ride Out” was released in 2014 and it would have been a fitting famous final scene; it’s a classic album that I would recommend to anyone. Only it wasn’t the final album; as a response to the death of his long-time friend from Detroit, Glenn Frey in 2016, he released one final album, “I Knew You When” as a tribute, in 2017. That was the second encore and Bob Seger had finally left the building.
As a long-time fan, it was a validation that he finally achieved success in the UK even if it was a little late. If the run of albums starting with “Night Moves” had started a year earlier or five years later, things might have been very different, but it won’t keep him awake at night – he sold over 75 million records worldwide, wrote songs that were covered by almost everyone (there are over sixty covers of “We’ve Got Tonite”) and finished his career on his own terms. He wrote classic songs that we could all relate to and, if “Against the Wind” isn’t played at my funeral, will you all please deal with the people responsible. If you already know his work, you’ll probably understand why I’ve written this; if not, you could do a lot worse than check him out anyway. Rock and roll never forgets.
This is an opportunity that doesn’t come along too often these days – an interview with one of my favourite singers and someone who happens to front one of the best bands I’ve ever seen; a bunch of superb individuals who make a formidable team. Southside Johnny and the Asbury Jukes were on a lightning tour of Europe that included a night at Shepherd’s Bush Empire. Too good to miss, really, so I took a little trip out to Wild West London. Here’s how it went…
Allan
It’s great to see you again, what are you up to these days?
Southside
Well, we have a lot of work this year. I mentioned the word retirement and they immediately booked a thousand gigs. We’re trying to write another Jukes album but it’s been going slowly, so really it’s just been touring and trying to write the album and that’s about it. There’s not much else going on.
Allan
On this tour you had a free day in London yesterday. Did you manage to have a look around?
Southside
I walked all round Shepherd’s Bush and around the mall and I wanted to go to the British Museum but I didn’t get it together to do that, but this is a great walking area. I like this place; it’s a little funky in some areas but that’s good for me. I just love walking around London, all the different areas. It still feels like I’m somewhere other New Jersey. Even after all these years and all these times, I still feel glad to be here.
Allan
I’ve lived here fifteen years now and the city’s changed so much in that time.
Southside
It’s impossibly expensive to rent here. Occasionally I think, maybe I’ll go over there for a while, but you’ve got all the Russians and Saudi Arabians that are buying up all the properties. There are people who have lived here for a long time and they’re all right, but if you’re trying to buy a house, you’re out of luck.
Allan
You’ve done Wales and Scotland on this tour as well.
Southside
Yes, we played Cardiff and we played Glasgow. I always like playing Glasgow because the audiences are down-home, very New Jersey, if you know what I mean. They’re very enthusiastic and it matters to them. There’s no pretence about loving the music, it’s just really honest ‘get out and have a good time’ people.
Allan
I think South Wales is a lot like that as well.
Southside
We’ve played a few places in Wales, but not enough for me to really know it. I’ve played a lot of places in Scotland many, many times and I’ve got to know a number of people up there and they’re very authentic people. I really like that.
Allan
I think Jukes fans are like that generally.
Southside
That’s true. We play New York and people drop in to slum it with The Jukes and I don’t really care for that kind of thing. Our audience is like us; there’s no pretension about it.
Allan
And at Holmfirth, you actually had to add a second show this year.
Southside
Yep, Holmfirth is one of our favourite places to play. When we first played there, we got lost. We were driving through fields; the GPS on the bus was completely screwed up and we ended up going through a farmer’s field and thinking ‘Where the hell are we?’
Then we got there and it’s a small town, very picturesque and I thought ‘This is going to be terrible’ and it was great.
The people were just so over-the-top and the place sounded good and there was a snooker table in the dressing room. It was just one of our really fantastic nights and we had a great show, so we always look forward to coming back because they’re always good shows, so everybody’s excited about it.
Allan
And I think this year’s the twenty-first of the venue re-opening as a cinema and music venue, so they may be commemorating that.
Southside
Twenty-one years, huh? I wonder how many times have we’ve played there?
Allan
I saw you there in 2010, I think.
Southside
I think that’s when we started playing it, maybe a little earlier.
Allan
The last time I was in Holmfirth was in October last year to see Graham Parker with his new band The Goldtops, featuring some of the horn players from The Rumour and it felt like a throwback to that period in the late seventies when there was so much great music, and it was strange to see that Steve Gibbons, also from that era, had been added to tonight’s bill.
Southside
(Laughs) I didn’t know that. I just saw now that he was on the bill – that’s great.
Allan
And seeing Graham Parker made me think about the legendary tour that you did together in 1977.
Southside
That was great. What fun that was. Both bands were in the same bus; a lot of poker playing, a lot of talking, a lot of beer-drinking. And it was a competition every night; who’s gonna kick whose ass on that night. We really made some long-time friends on that tour. To us it was great because we saw all these towns you wouldn’t usually see. We played everywhere and all the nice theatres like this place. So for us, a bar band, it was an amazing tour. It really felt as though we were getting somewhere.
Allan
And also, going back to that era, Squeeze are just about to do another tour of the States.
Southside
That’s great, love them too. That was a great time for music. When you think about it, I liked all the punk stuff too. The Sex Pistols came to one gig with Ronnie Spector and the guys from The Damned were at The Nashville Club. Rat Scabies and I almost got in to a fight. It was one of those wonderful times.
Allan
I can remember in a history of punk I was reading (“’77 Sulphate Strip” by Barry Cain), I saw a photo of you and Graham at The Nashvillle.
Southside
Yeah, we were part of that era, but we weren’t ever punk. They welcomed us and we met the Stranglers, Eddie and the Hot Rods and all those other guys. We knew Thin Lizzy, those guys came to our gigs; we used to go out drinking and there were nights you couldn’t remember coming home to the hotel.
Allan
Is there any new music that you’re listening these days?
Southside
I’m still listening to a lot older stuff too, but there’s such a lot out there.
Allan
The reason I ask that is that I hear a lot of new Americana, people like Ed Dupas and Gerry Spehar. Some of it isn’t well-known and might never be, but what I really notice is the political stuff that’s coming to the fore now as the election of Trump seems to have politicised everyone.
Southside
Yeah, you can’t get away from it and you’re almost forced to take sides because the egregiousness just overwhelms you; the stupidity and the greed and the complete lack of compassion for anyone except for rich people. And even then, the people that are in the White House now don’t have feelings for anyone but themselves, from top to bottom, and it’s frightening, you know.
It’s going to swing back the other way now, once Trump has gone, whenever and however that’s gonna happen. I saw Jason Isbell at the Ryman Auditorium in Nashville and he was just fantastic, but he’s become more political too. The album that I really like, “Something More than Free” is very personal and human and real-life oriented, but I know that his latest stuff is becoming more and more political because you’re forced into it. You’ve got to speak up about it.
Allan
Getting back to the music, this incarnation of The Jukes is probably the most stable ever.
Southside
Yes, it’s been solid for a long time; I don’t count the years. It’s also the best band I think I’ve ever had because they’re all just all just great soloists but the ensemble work, there’s no selfishness if you know what I mean. I don’t know, I‘m just really enjoying this band; I can throw any kind of curve ball at them and they hit it, so I can do whatever I want on stage, we do some strange stuff, and they seem to follow very well and it’s not just ‘ok, now what you gonna do dummy?’.
Allan
Well that’s the question that I deliberately wasn’t asking…
Southside
Well, I think they are. With Tommy (Seguso) on drums now and John’s the best bass player I think we’ve ever had. Jeff’s an incredible keyboard player. All of the guys, the horn section, they carry a lot of weight and they handle it very well. It’s got so that I can relax and not worry about what’s going on behind me. I always like that feeling of being free on stage to do and say whatever I want and with this band, I’m very comfortable with that.
Allan
I always thought the danger was, with a band that good, there’s a chance that it can be like eight quarterbacks on stage.
Southside
(Laughs) No, they’re very good that way, there’s a certain ethos in being a Juke in that you’re working hard to please the audience, but you’re also trying to find new ways to play things and different ways to express yourself and, with this quality of musicianship, you can do that and you can let people go wherever they want to go and they let me go wherever I want to go. When it becomes rote, when it becomes just going through the songs, I’m out. That’s like working in a cubicle for an insurance company, I just don’t want that.
Allan
And the Jukes fans love that attitude as well, don’t they?
Southside
They like it when we take chances, and if we fall on our face, they laugh. And we do too.
Allan
How does the music business, or what’s left of it feel to you these days? Do you find it easier to work the way you’re working now?
Southside
Oh yeah, I’m not part of the music business. I own my own label. It’s all organic for me; I don’t have to worry about pleasing anybody other than the audience and so if I want to put out an album, I’ll put out an album, like we did the Billie Holiday thing or The Poor Fools. I can do whatever I want, I don’t have to please anybody but myself as far as the organisation’s concerned. So I don’t even think about record companies. To me they’re manufacturing artists. Some of them are good, some of them are terrible and phoney and awful but it’s all down to one or two acts; you don’t have record companies with fifty acts that they’re trying to make a career with; it’s either blockbusters or ignore it.
Allan
I’ve noticed that at Jukes gigs and with other bands doing similar things, younger fans are appearing.
Southside
Yeah, the fans are bringing their kids and their grand-kids, but that’s all right. We’re fun on stage, I think everybody gets that even when it’s not the kind of music a younger person is used to, but with rhythm ‘n’ blues and soul being so popular again these last five or six years, it’s interesting to see them coming and they understand what we’re doing, and there were a few years where I don’t think young people would have got what we were doing.
Allan
And you can see it coming through in bands like Hardwicke Circus, who supported you two years ago. They’re kind of modelled on that Jukes ethos, aren’t they?
Southside
Well, there’s a lot of bands like that out there. There’s a lot of soul singers out there and it’s great to see. The only thing I don’t like is manufactured music and I never have really enjoyed that. But if that’s what people like, that’s fine; I don’t judge people that way.
Allan
Well, thanks for your time and I’m looking forward to the show tonight.
