We Rule The World (T.H.E.H.I.V.E.S) – The Hives, Single review

2 stars (out of 5)


The HivesI’m afraid this doesn’t really do it as a single for me.

The single version (produced by Pharrell Williams) is OK but it’s one of those songs that is surely a live anthem, with all the right dynamics for live performance but no really convincing radio-friendly hooks. This sounds like a perfect live set-opener with the funky guitar and keyboards and anthemic feel, but it doesn’t really translate into the single format.

The Matt Helder (Arctic Monkeys) remix is, for me, a more interesting listen, introducing some very dirty synth bass sounds and drum programming which creates an overall feel of a mashed-up “Radio Ga-Ga”. Much as I like The Hives, I think this is strictly one for the live set and not for general consumption.

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