Want to help Hannah Aldridge make her second album?
It would be so easy to make this a rant about the music business and how terrible it is these days; not like when we were younger and any artist could get multi-album deals. Here’s the reality check; there are a couple of generations out there who don’t even get the concept of paying for music and the only artists with contracts are the homogenised and ultra-safe packaged pop and stadium fillers. The music industry is just about irrelevant to anyone making genuinely creative music today and it’s sad that it’s not even contentious to make that observation.
But the world moves on and people are still making music and trying to work out the best ways of getting that music to an audience. If you can make a living from it as well, then that’s a bonus. If you want to make an album, you can self-fund it (maybe calling in favours from other musicians) or maybe go down the crowdfunding route, offering fans the opportunity to make an investment in your work in return for a reward. This is the route that Hannah Aldridge has taken to bring her second album to the world.
In 2014, Hannah released her magnificent debut album “Razor Wire”, packed with powerful, sometimes painful, autobiographical songs and impassioned vocal performances. It was one of the best albums I heard in 2015. Hannah toured the US and Europe with the songs, playing with a band when she could, but not afraid to strip the songs back to voice and acoustic guitar when performing smaller venues in the UK. On that tour, she introduced one new song, “Goldrush”. It didn’t need any incubation time; I was hooked straight away by the stark beauty of the solo performance and I knew instantly that Hannah Aldridge was no one-album-wonder. I’ve heard a few more songs since and this second album is sounding like a great piece of work.
Have a look at Hannah’s Indiegogo site for more information on the project and a list of perks. You can contribute anything from $15 to $5,000 for a wide range of rewards, and the knowledge that you’ve helped to launch a great album.
Me, I’ll be putting my money where my mouth is.