“Time Won’t Wait” – Eden Royals
Well, there’s a novelty; a press release that undersells the product it’s promoting. You get used to reading a lot of half-arsed attempts to link new unproven artists with someone who’s had a bit of success and some of the links are pretty tenuous. The first surprise for me was that “Time Won’t Wait” didn’t sound anything like the alternative/indie noise I was expecting. What it did sound a lot like was classic eighties British funk underpinned by a very Bernard Edwards-like bubbling bassline. The guitars and synths (including synthesised brass) weave intricately in and out of melody and rhythm lines to create a shimmering slice of classy twenty-first century pop with a socially aware lyric. I don’t know about you, but that pretty much ticks all the boxes for me.
“Time Won’t Wait” is released on Friday March 10th.