Soap Girls ScrollerHow about something nice and mellow to ease everyone into a new week? I think you may have come to the wrong place, because what we’ve got here is the latest single from The Soap Girls and the song’s title tells you almost everything you need to know. The Soap Girls are sisters Mille and Mie from Cape Town and they’re punchy, savvy and full of attitude. “Bad Bitch” is a raucous mix of stripped-down punk and rock with big drums, a simple riff and the message that no-one messes with The Soap Girls.

But it’s not just about making a glorious noise, The Soap Girls know all about marketing their songs. The whole package is aimed at young men, and that’s not a criticism; Mille and Mie understand that you need to sell more than just the songs in the twenty-first century and they’ve created an image that suggests availability with an element of transgression that’s just about spot-on for their plan for world domination. The video has strong Gothic elements (using a colour palette of black, white and red) and cuts rapidly between costume changes mixed with lots of blood and darkness, but the cartoon violence and self-parody suggest that maybe they’re not taking it too seriously. Why not have a look for yourself:

 

They’re touring the UK and Europe at the moment, so why not go along and see what all the fuss is about.